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company will educate girls and women by visiting schools and participating in women-centric exhibitions
May 25, 2018
By: Tara Olivo
Associate Editor at Nonwovens Industry
With a vision to empower women with the basic of menstrual hygiene, DEA Corp has initiated a revolutionary drive to make the women of India the advocates of menstrual hygiene. The brand through this awareness drive aims to break the taboo and the shackles of silence prevailing in the Indian society on menstruation. DEA Corp along with its team of social activists and NGOs aims to aware and educate young girls and women through on-ground activities; by visiting schools and participating in women exhibitions. DEA Corp believes that menstrual hygiene is a serious concern in India and girls and young ladies are unaware regarding the issue, which can cause life-threatening diseases. After setting a niche in Vapi, Gujarat, the menstrual cup brand is further planning to tap more markets by expanding in cities like Surat, Vadodara, Rajkot, Ahmedabad and Jamnagar. The brand intends to contribute to the initiative of Swachh Bharat Abhiyan and Make in India campaign. Questioning stereotypes, DEA Corp is breaking the taboo by educating women from teenagers through age 40 on menstrual hygiene. The brand through their active participation and focused dedication towards educating and spreading awareness in the society tend to bring a radical change in today’s society. Amol Prakash Mane, founder of DEA Corp, says, “At DEA Corp, we aim to address to the basic right of every individual; right to live healthy. We intend to render a 360-degree approach, from executing experiential demo session at schools to our Door to Door model in Vapi. Our focus is to create awareness and educate young girls and ladies on menstrual hygiene. Soon we will be expanding our reach to other leading cities of Gujarat to further promote women empowerment and feminine hygiene.”
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